Immersive Tech Week 2026

Join our Breakfast Knowledge Session during Immersive Tech Week on Wednesday, June 24, 2026! 

During this session three speakers will talk about Immersive Technology, such as VR, AR, MR (XR) and AI. The session takes place prior to the main event program at the same location.

Date: June 24, 2026
Time: 07:30-09:30
Location: Katoenhuis: Keilestraat 9c, 3029 BP Rotterdam

Speakers

The session will be opened by Arnold van de Water, followed by presentations from three speakers who will share insights into their work and expertise.

Karthik Mahadevan
Karthik is the co-founder and CEO of Envision, where he leads product and strategy. Coming from a lifelong passion, education, and career in design, Karthik cares meticulously about the details of the products created at Envision and the role they play in improving the lives of the people who need them the most. At Envision, he has led the development of AI-powered assistive technology, including smart glasses, that help people who are blind or have low vision access visual information in their everyday lives.

Karthik will share what it took to bring AI-powered assistive technology from an early idea into the hands of users around the world, the design decisions behind making AI useful in daily life for blind and low vision users, and where he sees the intersection of AI, wearables, and accessibility heading next.

Melek Rousian
Melek is an Associate Professor and Gynaecologist at Erasmus MC, specializing in embryonic development and innovative imaging technologies. In her work, she combines 3D ultrasound with virtual reality (VR) to visualize and analyse embryonic growth and development at very early stages of pregnancy. By using VR technology, complex structures such as brain development and embryonic anatomy can be examined with greater precision than with traditional imaging methods.

During her presentation, Melek will share insights into the use of VR in medical research and demonstrate how these technologies contribute to a better understanding of prenatal health and future healthcare innovations.

Hein Willemse
Hein is the CCO at SyncVR Medical. SyncVR Medical is a leading European provider of Virtual Reality (VR) solutions for healthcare, supporting hospitals and healthcare organizations in integrating immersive technology into everyday clinical practice. Their platform is used across a wide range of care settings to improve patient experiences, reduce anxiety and pain, and support healthcare professionals in treatment, rehabilitation, and education.

During this session, Hein will highlight their innovative work in pediatric healthcare, showcasing how VR can be used to make medical procedures and hospital visits less stressful and more engaging for children. By creating immersive and interactive experiences, VR helps young patients better understand what to expect, provides distraction during procedures, and contributes to a more positive healthcare journey.

Attending ITW

If you are interested in attending ITW on Wednesday, we have some free tickets available. These tickets are intended for companies and organizations that apply immersive technology solutions, not for immersive technology suppliers (this applies to both products and services). Eligible organizations include hospitals, insurance companies, pharmaceutical companies, healthcare institutions, and health/life sciences educational organizations, among others. Healthcare equipment suppliers that apply immersive technology in their practice are also eligible.

If you believe your organization qualifies, please send an e-mail to Joëlle van der Maarel: joelle.vandermaarel@rotterdamsquare.nl

These tickets are made possible by Shine.

This event is in collaboration with: